This paper provides a brief overview of how the consumerization trend has accelerated over the past several years and how that trend is both spurring and supporting the more flexible, modern workstyles preferred by today’s users. This paper looks at the benefits and challenges of consumerization, including the need for IT departments to consider a more user-centric approach to client management instead of an outdated device-centric approach. The paper also provides details on how Microsoft solutions can help IT departments support flexible workstyles by optimizing the application infrastructure, providing unified management, and supporting modern security and access models.