Samsung Strengthens its Mobile Leadership at 3GSM

by Vitaly Popovich [Published on 12 Feb. 2007 / Last Updated on 12 Feb. 2007]

Barcelona, February 12th, 2007 - Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, underlines its commitment to the telecommunications industry by showcasing an extensive portfolio of mobile handsets and technology at this year's 3GSM World Congress in Barcelona.
Diverse, innovative and market-leading handsets and technologies, including a brand new Ultra Edition II range and the first European demo of Mobile WiMAX, further strengthen Samsung's position as a design-led, forward-thinking company that heavily invests in research and development to advance the market and fuel consumer demand for innovative new technologies.
Samsung's design-driven, premium multimedia handsets are epitomized in its Ultra Edition II and Ultra Special ranges, which will be available during the first half of this year. Whilst its involvement in Europe's first mobile WiMAX demonstration, due to be showcased by Samsung and partners, illustrates Samsung's dedication to mobile technology leadership and investment in market-leading standards.
Geesung Choi, President of Samsung's Telecommunication Network Business, said:"It is always exciting to be part of such an important industry event, particularly because it is my first time attending as the President of Samsung's Telecommunication Business. Our strategic focus on premium line-ups will be further enhanced this year by the introduction of our new Ultra Edition II and Ultra Special ranges. In addition, the realization of Samsung's vision for future mobile technology is clearly supported with our Mobile WiMAX demonstration, putting converged, mobile device at the hub of all communications. In 2007, you will see a continued commitment from myself and Samsung to listen to and respond to the needs of our customers even more closely and ensure we are producing devices that further enhance lifestyles, whether at work or at play."
The new announcements at 3GSM World Congress include:ULTRA EDITION IIBuilding on t

Barcelona, February 12th, 2007 - Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, underlines its commitment to the telecommunications industry by showcasing an extensive portfolio of mobile handsets and technology at this year's 3GSM World Congress in Barcelona.

Diverse, innovative and market-leading handsets and technologies, including a brand new Ultra Edition II range and the first European demo of Mobile WiMAX, further strengthen Samsung's position as a design-led, forward-thinking company that heavily invests in research and development to advance the market and fuel consumer demand for innovative new technologies.

Samsung's design-driven, premium multimedia handsets are epitomized in its Ultra Edition II and Ultra Special ranges, which will be available during the first half of this year. Whilst its involvement in Europe's first mobile WiMAX demonstration, due to be showcased by Samsung and partners, illustrates Samsung's dedication to mobile technology leadership and investment in market-leading standards.

Geesung Choi, President of Samsung's Telecommunication Network Business, said:
"It is always exciting to be part of such an important industry event, particularly because it is my first time attending as the President of Samsung's Telecommunication Business. Our strategic focus on premium line-ups will be further enhanced this year by the introduction of our new Ultra Edition II and Ultra Special ranges. In addition, the realization of Samsung's vision for future mobile technology is clearly supported with our Mobile WiMAX demonstration, putting converged, mobile device at the hub of all communications. In 2007, you will see a continued commitment from myself and Samsung to listen to and respond to the needs of our customers even more closely and ensure we are producing devices that further enhance lifestyles, whether at work or at play."

The new announcements at 3GSM World Congress include:
ULTRA EDITION II
Building on the runaway success of Samsung's Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and must-have business and consumer desired multimedia functionality to create four of the slimmest, most powerful and best looking handsets in each form factor. The Ultra Edition II range consists of two stylish and functional sliders, the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700), a metallic clamshell, the Ultra Edition 9.6 (U300), and a candy bar handset, the Ultra Edition 5.9 (U100). Each of these designs offer advanced features such as 3 megapixel cameras and camcorders, high-speed internet connectivity, extensive multimedia and audio capabilities. Proving that Samsung truly is at the heart of consumer needs, each of these handsets incorporates innovative consumer driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and jewel inspired casing, which enhance both the experience and appearance of using these handsets.

ULTRA SPECIAL LINE UP
Featuring unrivaled design, these latest handsets have been created to bring a superior range of multimedia experiences to consumers. The tender touch of Samsung's F700 keypad and its masses of multimedia functionality, including a 5 mega-pixel camera and 7.2 Mbps High Speed Downlink Packet Access (HSDPA), make this the easiest to use multimedia handset on the market. Samsung's F520 boasts an innovative dual slider design and full internet browsing to ensure a truly connected and enriched mobile multimedia experience. Last but by no means least, Samsung's F510 builds on the success of the F500 but also supports DVB-H standard, showcasing Samsung's innovative dual face design concept, with full handset functionality on one side that can be rotated to reveal a full LCD screen for viewing purposes and to take crystal clear photos with 2 megapixel camera on the back.

MOBILE WIMAX
Samsung will showcase the latest in mobile convergence devices ready for Mobile WiMAX technology at this year's 3GSM conference. This follows Samsung and Sprint-Nextel's partnership last August to work together on the US carrier's major 4G wireless initiative, which will adopt the Mobile WiMAX (IEEE 802.16e TDD OFDMA) technology standard. Samsung, and other Sprint-Nextel's 4G vendors, will conduct live demonstrations of Mobile WiMAX, including applications such as push-to-all technology. Samsung's new Mobile WiMAX devices, the SPH-P9000 and the SPH-M8100, will be used at the demonstration, allowing visitors to personally experience Mobile WiMAX technology. The P9000 is a true Mobile WiMAX convergence device, which enables wireless broadband access and voice communications, while the M8100 is the first commercially available Mobile WiMAX PDA device. The capabilities of this new mobile WiMAX technology will be exclusively showcased through the use of a USB dongle in the demonstration at 3GSM World Congress, meaning users can access Mobile WiMAX and HSDPA services by connecting the USB dongle to a notebook.

Learn more about Samsung's mobile technology and handsets at www.samsung3gsm2007.com and visit us at Hall 8, Stand 8B127 at 3GSM World Congress, Barcelona.

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