Hitachi Scores Enterprise Hard Drive Triple Play

by Vitaly Popovich [Published on 24 April 2007 / Last Updated on 24 April 2007]


SAN JOSE, Calif. - April 23, 2007 - Poised to secure a stronger foothold in the enterprise hard drive market segment, Hitachi Global Storage Technologies (Hitachi), today announced a trio of new products: the 15K RPM Ultrastar® 15K300, 7200 RPM Ultrastar A7K1000, and the company's first small form factor (SFF) enterprise hard drive, the 10K RPM Ultrastar C10K147. Hitachi's new hard drives target a broad range of enterprise storage systems, from mission-critical and lower duty cycle storage applications to servers, delivering the quality and reliability customers have come to expect from Hitachi's Ultrastar enterprise-class hard drives.
Expanded enterprise segment participation is a key element of Hitachi's plan for business excellence as the segment continues to experience consistent growth and drive technology innovation that can be leveraged across other Hitachi products. Delivering a new portfolio of enterprise hard drives in 2007 helps support Hitachi's profitability initiatives and places the company in a strong position to achieve its goal of 20 percent year-to-year volume growth in enterprise.
Accelerating the Transition to Small Form Factor
A key new product in Hitachi's enterprise product portfolio is the Ultrastar C10K147, the company's first small form factor enterprise hard drive. The Ultrastar C10K147 was developed specifically for the high performance, low power requirements of servers. According to IDC, the industry is expected to experience a fast ramp in shipments from 2.4 million in 2006 to 9.4 million in 2007 as cost, space and low power considerations in data centers drive the need for a transition to SFF. The delivery of the Ultrastar C10K147 is timed to capitalize on and accelerate this increasing demand.
"As the first to market with a full portfolio of small form factor SAS-based servers and storage, HP offers customers innovations that maximize the performance, reliability, power savings and other efficiency advantages of their IT investment

SAN JOSE, Calif. - April 23, 2007 - Poised to secure a stronger foothold in the enterprise hard drive market segment, Hitachi Global Storage Technologies (Hitachi), today announced a trio of new products: the 15K RPM Ultrastar® 15K300, 7200 RPM Ultrastar A7K1000, and the company's first small form factor (SFF) enterprise hard drive, the 10K RPM Ultrastar C10K147. Hitachi's new hard drives target a broad range of enterprise storage systems, from mission-critical and lower duty cycle storage applications to servers, delivering the quality and reliability customers have come to expect from Hitachi's Ultrastar enterprise-class hard drives.

Expanded enterprise segment participation is a key element of Hitachi's plan for business excellence as the segment continues to experience consistent growth and drive technology innovation that can be leveraged across other Hitachi products. Delivering a new portfolio of enterprise hard drives in 2007 helps support Hitachi's profitability initiatives and places the company in a strong position to achieve its goal of 20 percent year-to-year volume growth in enterprise.

Accelerating the Transition to Small Form Factor

A key new product in Hitachi's enterprise product portfolio is the Ultrastar C10K147, the company's first small form factor enterprise hard drive. The Ultrastar C10K147 was developed specifically for the high performance, low power requirements of servers. According to IDC, the industry is expected to experience a fast ramp in shipments from 2.4 million in 2006 to 9.4 million in 2007 as cost, space and low power considerations in data centers drive the need for a transition to SFF. The delivery of the Ultrastar C10K147 is timed to capitalize on and accelerate this increasing demand.

"As the first to market with a full portfolio of small form factor SAS-based servers and storage, HP offers customers innovations that maximize the performance, reliability, power savings and other efficiency advantages of their IT investments," said Ron Noblett, vice president, Shared Technology, Industry Standard Servers and BladeSystem Division, HP. "With Hitachi as a valued technology provider and its Ultrastar C10K147, we will continue to help drive the industry's transition into the small form factor market."

As businesses and their IT organizations experience the transition to an all-digital world - voice, images and video - the requirement to capture, store and access such data increases exponentially. This information is replicated over and over on the Internet, in servers and in data centers - all on the backbone of enterprise hard drives. Hitachi's broad product portfolio allows enterprise customers to create infrastructures with the optimal mix of hard drives that address the performance, power, capacity and cost parameters for the varying storage and data-access requirements that exist in the storage hierarchy.

"HDD suppliers face an increasing number of demands from enterprise data centers ranging from power and cooling, higher performance, less physical space, to higher capacities," according to John Rydning, research manager for hard disk drives at IDC. "Enterprise HDD vendors, like Hitachi, with a broad portfolio of enterprise HDDs gives customers and system OEMs product choices to satisfy a wide range of enterprise storage requirements."

Platforms Built for Reliability

Hitachi's new Ultrastar hard drives are built upon technology proven for reliability, leveraging the system architecture and electronics of their predecessors. The 15K300 is the next generation of the popular 15K147, which has been qualified at major enterprise storage OEMs. The Ultrastar A7K1000 represents the next generation of the Deskstar E7K500, which has become the most popular hard drive for Enterprise SATA applications, with demonstrated reliability in the field. The Ultrastar A7K1000 is set to continue the reliability standard with a targeted 1.2 million hours mean time between failure 1 (MTBF).

"The enterprise market segment is an extremely important business for Hitachi . Our customers are providing the critical storage infrastructure that supports end-users' ability to create, store and share digital content," said Shinjiro Iwata, chief marketing officer, Hitachi Global Storage Technologies. "Our OEM customers have identified our products as setting the standard for quality, and building on this successful track record, our 2007 product portfolio helps position Hitachi to further expand our enterprise segment participation and achieve our volume-growth targets."

Demonstrated Enterprise Market Expertise

Hitachi's enterprise "triple play" of hard drives is built on a deep understanding of the enterprise market. From product design through consistent manufacturing output, the company maintains a persistent focus on producing reliable products that meet the unique needs of three critical segments of the enterprise storage hierarchy:

  • Ultrastar 15K300 - Built for mission-critical enterprise computing environments
    • 3.5-inch, 15,000 RPM, up to 300GB
    • 16 MB data buffer
    • Ultra320 SCSI, 3Gb/s SAS and 4Gb/s FCAL interfaces
    • Rotational Vibration Safeguard (RVS)
    • Thermal Fly-height Control (TFC)
    • Adaptive format
    • End-to-end data protection
  • Ultrastar C10K147 - Optimized for the power, performance requirements of servers
    • SFF 2.5-inch 10,000 RPM, up to 147GB
    • 16 MB data buffer
    • 3Gb/s SAS interface
    • Thermal Fly-height Control
    • Adaptive format
    • End-to-end data protection

  • Ultrastar A7K1000 - High capacity, low cost per gigabyte for lower duty cycle enterprise environments
    • 3.5-inch, 7,200 RPM, up to 1TB
    • 3.0Gb/s SATA interface
    • 32 MB data buffer
    • Targeted 1.2 million hours MTBF
    • Improved Rotational Vibration (RV) functionality
    • Self Protection Throttling (SPT) technology
    • Built on perpendicular magnetic recording technology

To learn more information about Hitachi's new enterprise hard drive portfolio, listen to our Enterprise HDD Podcast at:
http://www.podtech.net/home/corporate/2744/hitachi-gsts-doug-pickford-on-the-storage-infrastructure-high-effiency-drives

Availability

The Ultrastar 15K300 is available now with production quantities available in the first week of May 2007.

The Ultrastar C10K147 and Ultrastar A7K1000 will be delivered in the second quarter of 2007.

Technical Specifications:

Ultrastar 15K300

300 / 147 / 73 GB (GB = 1 billion bytes, accessible capacity may be less)
113 billion bits per square inch maximum areal density
8 / 4 / 2 platters, 4 / 2 / 1 recording heads
1441 Mb/s max. media data rate
3.6 / 3.4 / 3.4 ms average seek time (excludes command overhead)
15,000 RPM, 2.0 ms average latency
Ultra 320 SCSI, 3Gb/s SAS, 4Gb/s FCAL interfaces
16 MB data buffer
25.8 mm in height (max)
745 in weight (max)
250 G/2 ms pulse non-operating shock
Ultra320 SCSI: 13.1 / 9.7 / 8.2 watt idle power
SAS: 13.6 / 10.2 / 8.6 watt idle power
FCAL: 14.1 / 10.7 / 8.9 watt idle power
3.5 Bels typical idle acoustics
5 to 55 degrees C operating temperature

Ultrastar C10K147

147 / 73 GB (GB = 1 billion bytes, accessible capacity may be less)
137 billion bits per square inch maximum areal density
4 / 2 platters, 2 / 1 recording heads
1057 Mb/s max. media data rate
3.7 ms average seek time (excludes command overhead)
10,000 RPM, 3.0 ms average latency
3Gb/s SAS
16 MB data buffer
14.8 mm in height (max)
227g in weight (max)
300 G/2 ms pulse non-operating shock
5.9 / 5.3 watt idle power
2.9 Bels typical idle acoustics
5 to 55 degrees C operating temperature

Ultrastar A7K1000

1000 / 750 / 500 GB (GB = 1 billion bytes, accessible capacity may be less)
148 billion bits per square inch maximum areal density
5 / 4 / 3 platters, 10 / 8 / 6 recording heads
1070 Mb/s max. media data rate
8.2 ms average seek time (excludes command overhead)
7,200 RPM, 4.17 ms average latency
Serial-ATA 3.0Gb/s
32 MB data buffer
26.1 mm in height (max)
700g in weight (max)
300 G/1 ms pulse non-operating shock
9.0 / 8.1 / 7.3 watt idle power
2.9 Bels typical idle acoustics
5 to 60 degrees C operating temperature

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